ADVERTISING AS ART

I know before I've posted how to be creative with advertising (see it here) but in this post let's talk about how advertising and art have been linked. Hopefully many of you watched the final episode of Mad Men this past Sunday, if not it's OK... but you should start watching Mad Men ASAP, and as viewers you would know when the advertising group (SC&P or McCann Erickson) would present their ad to their client they would really try and create a feeling sparked by the creative work. Art is just the same, art is only good if it creates a feeling within the viewer. Anyone can throw paint or charcoal at something, but if you can make someone feel something and move them with the specifics of what you did or the meaning behind it, then you've done your job and your work should be in a museum.

Advertising and Art have always had a close relationship for the obvious reason, they're both visual ways of communicating something. The beginning of that is Henri Toulouse-Lautrec and his lithograph prints and posters specifically. Even though he was a very skillful Impressionist painter, draughtsman, and artist in general his work with prints of the dancers of Moulin Rouge are what started the connection between Art and Advertising.

Throughout Art History we do see a lot more artists attempting to make the connection between Fine Art and Advertising. Another successful artist who made the connection is Andy Warhol. He started out early doing ink blot drawings of shoes and ended up creating massive collaborations. We all know of his Campbell Soup Can...

Andy Warhol, Campbell's Soup Cans, screen print, 1962 Display view at MoMA, New York

Andy Warhol, Absolut Vodka, screen print, 1986

Another artist who has combined with advertising is Norman Rockwell, like in this "Out Fishin'" Ad created for Coca Cola in the 1930s. This piece specifically creates a feeling and a world that you'd want to live in.

It's hard to tell when Art and Advertising combine which it better belongs to. They say any advertising is good advertising. Yet just a few lucky advertisers come along and create a feeling and a connection with the viewer that are memorable for many years to come. That is the connection with Fine Art and that is how you know you are a truly talented advertiser.

BIRTHDAY POST: GEORGES BRAQUE

Born today in 1882, Georges Braque would become a major French painter, collagist, draughtsman, printmaker, and sculptor. Most importantly, he was a major contributor to Fauvism and the development of Cubism.

Georges Braque in his studio (from BRAQUE: The Late Works)

Fauvism is the style of les Fauves ("the while beasts" in French), who were an early 20th century modern artists who embraced painterly qualities and bright colors over the actual representation. Braque joined in on the movement right in the midst of it in 1905. He painted along with Raoul Dufy and Othon Friesz who lived in Braque's hometown of Le Havre. In 1907, he exhibited his Fauvist works in the Salon des Independants. Later on that year his work became influenced by Cezanne whose work he was able to see in Paris when they were exhibited large scale for the first time after Cezanne's death in 1906.

Georges Braque, landscape at la ciotat, 1907, oil on canvas

Georges Braque, The Viaduct at L'Estaque, 1907-1908, oil on canvas

The combination of Fauvism and the influence of Cezanne resulted in the beginning of Cubism. From 1908-1913 Braque's work reflected experimenting with perspective and geometry. In 1909 Braque began working closely with Picasso: "A comparison of the works of Picasso and Braque during 1908 reveals that the effect of his encounter with Picasso was more to accelerate and intensify Braque's exploration of Cezanne's ideas, rather than divert his thinking in any essential way." After broadening their Cubism ways together, Picasso and Barque began working with collage in 1912. This is when Braque invented the papier colle technique, which is when collage is strictly paper on a mount whereas collage can be anything on a mount.

Georges Braque, Guitar and Fruit Dish, 1909, oil on canvas

Georges Braque, La Guitare, 1909-1910, oil on canvas

Georges Braque, Fruit dish and glass, 1912, papier colle and charcoal on paper

 I think what is most amazing is that Georges Braque worked with Pablo Picasso and invented Cubism and papier colle collage together, yet in the years I've been studying Art and Art History this is the first time I have ever heard of him. Clearly people have combined the works into solely Pablo's work an it is about time to give Georges Braque the importance and recognition he deserves.

CELEBRATING LANDSCAPES

Today is Earth Day! Besides actually sitting outside and enjoying nature, what is the next best way to appreciate the natural world around us? That's right! Landscapes.

Within landscapes there is not only amazing natural scenes but emotion and a spiritual element. The added spiritual elements in landscape started in East Asian art with Daoism, and in then the West there was Romanticism. Where landscapes (with no added spiritual element) started with frescos in Greece and hunting trips depicted in Egypt.

Romanticism is the type of landscapes that we think of when we think of the stereotypical landscape. There were many prolific Romantic landscapes artists: Joseph Mallord William Turner, Frederic Edwin Church, Caspar David Friedrich, John Constable, Thomas Cole, Jean-Baptiste-Camille Corot, and many MANY more. In the 19th Century romantic landscapes were prominent in Dutch and American tradition of painting where they would have special schools devoted to learning about a genre of art like the Hudson River School. It started with a craze for landscape painting with the Dutch in the 17th Century with Realism but it really caught on in the 19th Century again starting with the Dutch. Quickly American artists jumped on the romantic landscape bandwagon to show off their new frontier which was different from the European atmosphere art enthusiasts were used to.

Let's look at how not only the composition of these pieces create great strength and pride but also include an emotional feeling attached, either through the weather or the colors and brushstrokes.

Frederic Edwin Church, The Heart of the Andes, 1859, Hudson River School

Caspar David Friedrich, Wanderer above the Sea of Fog, 1818, German Romanticism

John Constable, Stonnehenge, 1836, Victoria and Albert Museum London

Joseph Mallord William Turner, Wreckers Coast of Northumberland, 1836, Yaler Center for British Art

Thomas Cole, The Oxbow, 1836, Metropoliatan Museum of Art New York

 Now in East Asian Art, landscape is considered their most valuable contribution to the art world. They didn't have a mad craze for landscape, instead landscape was deep within their culture and was spread out over many centuries. William Watson wrote that "It has been said that the role of landscape art in Chinese painting corresponds to that of the nude in the west, as a theme unvarying in itself but made the vehicle of infinite nuances of vision and feeling." A lot of East Asian landscapes are monochrome which is attributed to Wang Wei's paintings where he devoided the use of figures and shifted to monochrome style of painting. The Song Dynasty Southern School has some of the highest regarded landscape paintings. There is a shan shui tradition where the landscapes were never intended to represent real locations even if they were named after them.

Song Xu, Landscape After Wang Wei's Wangchuan Picture, 1574, Ming Dynasty

Tang Yin, A Fisher in Autumn, 1523, China

There is so much more in the history of landscape and how it evolved in every culture around the globe. There are many books of the topic and papers written about artists who were devoted to the landscape. So, if you are interested you should check it out!

ART QUOTES

It's Tax Day, which means (at least here in America) that it isn't the happiest of days. So cheer up fellow artists or art lovers! Here is a collection of 20 inspiring and wonderful quotes which I've collected over the years that I keep in my sketchbook and flip to whenever I need a little push. It's a random grouping of quotes that will either get you pumped up and ready to work or view art a little differently than you did before.

"Art should comfort the disturbed and disturb the comfortable." -Cesar A. Cruz

"Date yourself. Take yourself out to eat. Don't share your popcorn at the movies with anyone. Stroll around an art museum alone. Fall in love with canvases. Fall in love with yourself." -unknown

"If you can't convince them, confuse them." -Harry S. Truman

"All progress occurs because people dare to be different." -Harry Millner

"Art is not what you see but what you make others see." -Edgar Degas

"The best things in life aren't things." -Art Buchwald

"Art is the achievement of stillness in the midst of chaos." -Saul Bellow

"When the individuality of the artist begins to express itself, what the artist gains in the way of liberty he loses in the way of order." -Pablo Picasso

"I began to feel that the artist is not exempt from life. There is no way out from seeing art as a reflection or meditation or a comment on life. I became interested in the process, including the artist's life. I became interested in how art reflected life issues, or existential issues with which we are all involved." -Donald Kuspit

"I paint the sort of paintings I can, not the ones I necessarily want." -Lucian Freud

"I always felt that my work hadn't much to do with art" "I ignored the fact that, after all, art derives from art." -Lucian Freud

"As far as I am concerned the paint is the person. I want paint to work for me as flesh does." -Lucian Freud

"Art school has taught me that my greatest tool is myself"

"Stop thinking about artwork as objects, and start thinking about them as triggers for experiences. That solves a lot of problems: we don't have to argue whether photographs are art; or whether performances are art or whether Carl Ander's bricks or Little Richard's 'Long Tall Sally' are art, because we say, 'Art is something that happens, a process, not a quality and all sorts of things can make it happen'... [w]hat makes a work of art 'good' for you is not something that is already 'inside' it, but somethings that happens inside you - so the value of the work lies in the degree to which it can help you have the kind of experience that you call art." -Brian Eno

"The aim of every artist is to arrest motion, which is life, by artificial means and hold it fixed so that a hundred years later, when a stranger looks at it, it moves again since it is life." -William Faulkner

"Art and love are the same thing: it's the process of seeing yourself in things that are not you." -Chuck Klosterman

"Art is the concrete representation of our most subtle feelings." -Agnes Martin

"Every child is an artist. The problem is how to remain an artist once we grow up." -Pablo Picasso

"Creativity takes courage." -Henri Matisse

"If I do nothing, if I study nothing, if i cease searching, then, woe is me, I am lost...keep going, keep going come what may." -Vincent van Gogh 

  I believe that all of these quotes can be applied to any situation and can be viewed a million different ways. That is the amazing things about art, it's always up for interpretation (I mean seriously how many of those began with "Art is..."). Comment below or tweet at me with your favorite art quotes @ArtOtter

STILL LIFES AREN'T BORING

When you first start as an artist, or if you are walking through any art museum you see tons and tons of still lifes. Many people imagine it is the basis of all art forms, you know once you've practiced with enough boring things like apples and oranges then you can start to branch out to figures. But, still lifes weren't even apart of the Western Art World until the late 16th Century. Before then almost all paintings were religious or documentary. And so if any still lifes were made they still held religious symbolism.

The first types of still lifes that were created were of course within Egyptian tombs. They would have artists paint any sort of riches from food to items on the walls of the tomb thinking that in the afterlife they would be there for the deceased. Some of the other earliest recounts of still lifes were within Pompeii and were Roman mosaics used for decoration and signs of hospitality. None of the still lifes up until the Dutch and Flemish paintings in the late 16th Century were what you'd think are typical still lifes we see covering museums today. The Dutch and Flemish painters were in a craze for still lifes because of the combination of religious images being banned in the Dutch Reformed Protestant Church (which led to the symbolism within still lifes) and the simple obsession with horticulture that the Dutch had.

Egyptian wall painting of food (http://www.timetrips.co.uk/still_life_history.htm)

uncovered still life found at Herculaneum showing Roman still life (https://sketchesandscratches.wordpress.com/tag/vanitas/)

Willem Kalf, Still Life with Ewer, Vessels and Pomegranate, oil on canvas, mid-1640s, The J. Paul Getty Museum

Jan van Huysum, 1723, oil on panel, Rijksmuseum Amsterdam (http://www.essentialvermeer.com/dutch-painters/huysum.html)

Something funny and interesting that I found about still lifes is that there was a genre of still lifes known as "breakfast paintings" which would be the presentation of the upper class breakfasts while also a religious reminder not to be gluttonous.

Willem Claeszoon Heda, Breakfast Table with Blackberry Pie, 1631, Gemaldegalerie Alte Meister

As you can imagine, still lifes evolved along with the many art movements, being the cornerstone of all styles and genres of art. You can find a still life of any genre and style of art you desire and probably by any artist you desire as well. It is the basis of all artists today and a great way to study the aesthetic elements, but it shouldn't be thrown aside as a beginners form of art.

Ori Gersht, Blow Up, photographs and videos, 2007

Still lifes allow the artist to impose any sort of composition and arrangement of elements within the artwork. This sort of freedom allows for many styles and genres of art to take place, which led to how contemporary still lifes will include two-dimensional or three-dimensional mixed media and sometimes even video or sound.

Next time you think Still Lifes are "boring" or "too beginner", think again.

ARTISTS AS PRANKSTERS

It's April Fool's Day so what better to talk about than artists who are known as pranksters. There have been many pranks pulled throughout Art History but here are two artists who stand out the most.

The first is Harvey Stromberg. Now, it's hard to find any actual information about him and his art but we do know that in the early 1970's he got this idea to go to the MoMA and make exact sticker replicas of light switches, air vents, locks, and things like that. So weeks before his "exhibition" he walked around the MoMA and took notes on the structural details to create the realistic looking stickers. When he went to place them he said "When I install a piece, my adrenalin is racing. In fact, its very hard for me to come up with serious reasons why I do it." A lot of his "pieces" stayed up for 2 years before Stromberg held an fake gallery opening with plastic champagne glasses. And that's about all we know about it! A lot of people think it's strictly a prank, others like to think it's art. What's your opinion?

On another hand we have an actual artist who is known for high class pranking, Banksy. Having placed his own work in museums from the British Museum, to the Louvre and the Met, Banksy has done it all and made a statement while doing it.
In 2005 Banksy placed a stone with a cave drawing on it with a caveman pushing a shopping cart in the British Museum's Ancient Artifacts Section. This piece apparently stayed up for 3 days going unnoticed.

Image from British Museum

Again in 2005 Banksy smuggled in his works (all Anti-War related) into museums in New York City. Including a fake Andy Warhol print "Discount Soup Can" in the MoMA, "You Have Beautiful Eyes" in the Met, "Soldier with Spraycan" in the Brooklyn Museum, and "Withus Oragainstus" in New York's Natural History Museum.

Banksy, Discount Soup Can, 2005, Museum of Modern Art

Banksy, You Have Beautiful Eyes, 2005, Metropolitan Museum of Art

"You Have Beautiful Eyes" in place in the Met

Banksy, Soldier with Spraycan, 2005, Brooklyn Museum

Banksy, Withus Oragainstus, 2005, Museum of Natural History

In 2006 Banksy put a life-sized replica of a Guantanamo Bay detainee in Disneyland inside Big Thunder Mountain Railroad ride. It remained there for 90 minutes before the ride was closed down and they removed the statue.

Image from www.woostercollective.com and BBC News

And possibly his biggest hoax of all, in 2010 he created a movie "Exit Through the Gift Shop" which was a documentary about Banksy and was nominated for an Oscar for Best Documentary. But there is a lot of debate over whether the documentary is authentic or all fake.

Whether you think it is disrespectful or hilarious, it's great to see someone in the Art World with a sense of humor. Especially on a day like today!!

References/Articles:
http://www.huffingtonpost.com/2012/04/01/the-10-best-art-pranks_n_1388512.html
http://pranksters.com/historical-pranks/
http://www.complex.com/style/2014/04/banksy-hoaxes/#!
http://news.bbc.co.uk/2/hi/5335400.stm
http://www.woostercollective.com/post/a-wooster-exclusive-banksy-hits-new-yorks-most-famous-museums-all-of

WOMEN IN ART: ELAINE DE KOONING

Many of you have heard of Willem de Kooning, the widely known Abstract Expressionist Painter. But not many of you have heard of his wife, Elaine de Kooning, Figurative Expressionist Painter. Being very active in the Abstract Expressionist movement in the early 20th Century, Elaine de Kooning was a member of the Eighth Street Club in New York City, which rarely gave memberships to women. Especially during the Abstract Expressionist movement, women were not valued as much as their male counterparts. Which led Elaine de Kooning to sign her works with her initials, to prevent being labeled as feminine.

Elaine de Kooning, Fairfield Porter, 1954, oil on canvas

So a little about Elaine de Kooning's art career: As a figurative artist, de Kooning often painted portraits. Her subjects were mainly fellow artists from poets to choreographers, however she did paint John F. Kennedy as well. In fact, Elaine de Kooning kept painting JFK and made an entire series of portraits of him, one of which is in the National Portrait Gallery in Washington D.C. "Portraiture always fascinated me because I love the particular gesture of a particular expression or stance... Working on the figure, I wanted paint to sweep through as feelings sweep through..." You can tell in her work as well that there is a lot of color and heavy influence from other abstract expressionist artists at this time including her husband Willem.

Elaine de Kooning, Thomas B. Hess, 1956, oil on canvas

Elaine de Kooning in her Manhattan studio in 1964. She is with her John F. Kennedy series of paintings

Later in her life Elaine de Kooning was inspired by paleolithic cave paintings of Lascaux in France and Altamira in Spain. Which really shows her knowledge of color, movement, and line through abstract representative imagery.

Elaine de Kooning, Bull, 1958, oil on canvas, New York University Art Collection

Besides being a painter, Elaine de Kooning was also a writer and wrote from Art News magazine, writing many articles about famous artists. She also taught in many colleges later on in her life. Truly an intelligent and iconic female artist, Elaine de Kooning sadly gets overshadowed by her husband Willem de Kooning. But her work is very crucial to the Abstract Expressionist movement and Art History and should not be ignored.